From billions of unusable rows to the foundation of every leadership decision.
The starting point.
A telehealth operator sitting on billions of rows across a dozen systems. Multiple service shops had taken a swing and missed. Leadership couldn't answer basic questions about the state of the business.
What we did.
We embedded with the team for a year. Centralized the data into BigQuery. Curated and modeled it into clean, decision-ready datasets: LTV and pLTV, marketing attribution, client cohorting, and an A/B testing foundation. We didn't hand off a warehouse and walk; we built the muscle around it.
The shift.
What used to be noise became the substrate for agentic analysis and the foundation for every call leadership made. Marketing dollars got smarter. Cohorts got clearer. The business finally knew itself.
